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iPrimus, HP hit ADSL bundle market

From iTnews Australia
"Australia currently has around 225,000 broadband users but Sallabank said growth is now becoming "exponential." "There is good acceleration of growth," he opined."

 

By Michael Sainsbury, iTnews
Thursday, 20 June 2002

iPrimus and the new HP will take the first PC and broadband access bundle to the Australian market within the next week.

The deal will bundle Compaq branded computers and iPrimus' ADSL product, and be available across the Compaq side of the HP channel, according to freshly baked iPrimus boss Campbell Sallabank. Compaq holds a 24 percent retail market share in PCs according to the latest figures from research outfit Inform. Between Compaq and HP the retail market share is 59 percent.

A spokeswoman for Telstra said the number one ISP was also looking at such deals.

iPrimus is emerging as the number two volume player in the ADSL market behind Telstra. Sallabank said that the company is adding hundreds of ADSL customers a week. Telstra has said it is adding around 4,000-5,000 ADSL customers a week, including its wholesale customers. Australia currently has around 225,000 broadband users but Sallabank said growth is now becoming "exponential." "There is good acceleration of growth," he opined.

iPrimus has also started selling broadband satellite services through its Hotkey brand, the second outfit in the country to offer such a service after Telstra.

iPrimus offers a one way satellite broadband package using dial-up as the return path. Sallabank said the company was also "developing a two-way solution" but that the equipment cost for this is over $2,000 against a $600 cost for one way. Sallabank said he believed the service was the first here that can be used with Apple computers.

Sallaback ascended to the top of iPrimus this week following the departure of former MD Ash Chopra. He had previously been managing Hotkey.


View the article in iTnews Australia


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